Unlock up to $120,000 per year in free Google advertising to amplify your mission, reach more supporters, and drive meaningful action.
The Google Ad Grant is Google's contribution to the nonprofit sector—offering eligible 501(c)(3) organizations up to $10,000 per month in free search advertising on Google.com.
This isn't a loan or a contest. It's a permanent program designed to help nonprofits increase their visibility, attract more supporters, and amplify their impact through the world's largest search engine.
We offer Google Grant management services and 100% matching funds initiative. No catch. No hidden fees.
per year in free search advertising
That's enough to reach thousands of potential supporters, volunteers, and donors every single month.
Target people actively searching for your cause, services, or ways to help in your community.
Drive qualified traffic to donation pages and fundraising campaigns with targeted ad messaging.
Find passionate volunteers by targeting searches related to community service and your cause area.
Increase visibility for your programs, events, and initiatives across Google's massive search network.
Google offers this incredible resource, but most nonprofits either don't know about it, can't get approved, or struggle to use it effectively once they have it.
The reality is that Google Grants come with strict rules, complex requirements, and ongoing compliance demands that most organizations aren't equipped to handle internally.
That's $10,000 in free advertising not working for your mission. That's potential donors, volunteers, and supporters you're not reaching.
Apply for and get approved for Google for Nonprofits program (required prerequisite)
Complete the Google Ad Grant application with proper documentation and compliance setup
Configure Google Ads account with proper tracking, conversion goals, and compliance settings
Create and launch strategic campaigns targeting your ideal supporters and beneficiaries
Monitor, optimize, and maintain compliance to maximize results and prevent suspension
Google has strict requirements including 5% CTR minimums, conversion tracking setup, and keyword restrictions that change frequently.
Effective grant management requires 10-15 hours per month of specialized expertise that most nonprofits don't have internally.
Without nonprofit marketing expertise, many organizations create generic campaigns that waste ad spend on irrelevant clicks instead of qualified supporters.
Google requires conversion tracking, but many nonprofits struggle to properly set up and maintain tracking for donations, signups, and other key actions.
Nearly half of Google Grant accounts get suspended due to policy violations, often without warning, cutting off this valuable resource entirely.
Even active accounts often see minimal impact due to poor keyword selection, weak ad copy, and lack of ongoing optimization.
Custom campaigns built around your specific mission, audience personas, and conversion goals—not generic templates.
Continuous monitoring and adjustment to keep your account in good standing and prevent costly suspensions.
Proper setup and monitoring of donations, volunteer signups, event registrations, and other mission-critical actions.
Monthly A/B testing, keyword refinement, and campaign adjustments to improve performance and maximize your $10K allocation.
Clear, actionable monthly reports showing exactly how your grant is driving real results for your organization.
Direct access to Google Grant specialists who understand nonprofits and are invested in your mission's success.
Success Rate
Every nonprofit we've worked with has been approved for their Google Grant and maintained active status.
100% Matching Funds Program
We're the only agency that matches your Google Grant management investment dollar-for-dollar with additional paid media campaigns.
Increase in qualified website traffic within 90 days
Average increase in online donations from grant traffic
More volunteer applications and program signups
Of full $10K monthly allocation utilized effectively
Plus, with our 100% Matching Funds Program:
Your $10K Google Grant becomes up to $14,400 in total monthly advertising power when combined with our matching paid media campaigns.
Don't let another month of free advertising go to waste. Let our Google Grant specialists help you maximize this incredible opportunity for your nonprofit.
No setup fees • No long-term contracts • 100% approval success rate